from the playbook

Case studies: the thinking behind the work.

Real community challenges, the questions we asked, the decisions we made and what happened next. Here are two examples of community strategy in practice.

Community strategy · Platform selection

A better home for a thriving community, without leaving Slack

Why we started with member needs, mapped the trade-offs and researched 50+ platforms before choosing the right tools.

Read the case study

Membership strategy · Community-led growth

Turning a free community into a membership worth paying for

How listening to members, keeping membership accessible and communicating transparently helped us introduce a sustainable paid model.

Read the case study

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