hi, i’m becca
About
I help founders and small teams build the marketing systems that move the right people from discovering your business to trusting it, taking action and coming back.
Usually that starts with something a little messy. Maybe marketing should be doing more, but you’re not sure where the problem is. Content is happening without much strategy. A community exists but isn’t contributing to the business. The customer journey has gaps. Or good ideas sit in the backlog because nobody has time to make them happen.
That’s where I come in. I work across community-led growth, content, lifecycle and marketing strategy — combining strategic thinking with hands-on execution. That might mean researching your customers, figuring out positioning, building a strategy, launching a community, improving a lifecycle journey, creating better marketing systems, or being the extra brain and pair of hands that gets things moving.
I’ve spent 4+ years building communities, campaigns and marketing systems inside a professional community business, then struck out independently to support founders and small teams across the UK and EU.
Prefer to connect first? Find me on LinkedIn →
and this is poppy
Becca Anderson is a very common name. The suitable domains were taken, so I named the business after my cat, Poppy. You’ll likely see her on calls — she loves to yap and be involved.
Find us on Instagram @lilvoidpoppy for silly cat content
Recommendations from my managers, teammates, and the founders I’ve worked with, originally written on LinkedIn.
What makes Becca exceptional isn’t just execution. She became a genuine thought partner - someone I’d have long conversations with about where the community and what we’re building should go, who would then take those ideas and make them better in practice. That combination of care, judgment, and follow-through is genuinely rare.
She has a rare gift: she can listen deeply to ops leaders, understand their humility, brilliance, and pragmatism, and translate all of that into a brand voice that feels unmistakably authentic.
She has the unique ability to combine strategic thinking with creative output, all while keeping the audience and/or community you’re serving right at the heart of everything she does. Her attention to detail is next level, and she holds herself to a super high standard of quality, which shines clearly through her work.
Becca was integral to caring for a vibrant community of Operations leaders across 60+ companies and naturally moved to ensuring the impact could grow through audience growth, marketing our various offerings, representing our community, and developing our voice and branding, amongst so much more.
For a small, busy team, having someone who could produce sharp, thoughtful copy across so many contexts, quickly, consistently, and always on-brand, was invaluable.
Becca is great at thinking about the bigger picture while always keeping stakeholders in mind. She’s super reliable, so creative and her communication is clear, thoughtful, and consistent.
pick your starting point
£150
One problem. 90 minutes. A much clearer way forward.
For when you need another brain on something, rather than a whole project. Bring me the marketing problem that's been rattling around your brain, and leave with clear, written next steps.
From £700
Something isn't working, but what?
For bigger, messier questions that need more than a call. I'll research the problem, get under the hood of what's happening and turn it into a practical strategy and prioritised plan.
From £1,200
You know what needs to happen. Now let's make the thing.
For defined projects that need strategy and implementation, building an email or lifecycle journey, launching or improving a community, creating a content system, or making the strategy actually happen.
From £1,200/month
An extra brain, and pair of hands, inside your business.
Ongoing marketing and/or community support for founders and small teams who don't need a full-time hire. I plug into your team for an agreed amount of time each month; we decide what matters most, then I help figure it out and make it happen.
You care about the right people, not just more people.
You'd rather build trust than chase hacks.
You want marketing activity connected to real business outcomes.
You're happy to be honest about what isn't working.
You want someone who'll do the work, not just hand over a deck.
A short message about your business and where you’re stuck is enough. I’ll come back with honest thoughts on whether I can help.