Community · content · lifecycle · strategy
Being seen is not the same as being chosen.
I help founders and small teams build their own marketing playbook to attract the right people, earn their trust, and keep them coming back.
Prefer a short call first? Book a 30-minute call →
Where shall we start?
Every business arrives with a different set of questions. Pick the little playbook that sounds most like you, and have a look inside.
Starting from scratch
Maybe you have the expertise, the idea, or even your first customers. You're figuring out how to reach more of the right people without throwing everything at the wall.
Sound familiar?
- You know what you do, but explaining why someone should choose you is surprisingly hard.
- Your audience is still a little too close to 'anyone who might be interested'.
- You have a dozen marketing ideas and no clear sense of what to do first.
What we'd work on
We'd work out what's actually useful for your business, based on where you are and what you're trying to achieve.
- Get specific about your people, what they need, and what they already trust.
- Make your offer and messaging clear enough that the right people recognise themselves.
- Find practical first steps for reaching customers, testing ideas, and learning as you go.
The aim?
A clearer starting point, a plan you can actually use, and fewer things competing for your attention.
Turning attention into action
You're putting yourself out there and people are paying attention. Now you want more of that interest to turn into enquiries, customers, members, and people who stick around.
Sound familiar?
- Your content gets attention, but it's hard to connect that to actual business results.
- People sign up, join, or buy once and then you barely hear from them again.
- You keep attracting new people while the next step in their journey stays unclear.
What we'd work on
We'd work out what's actually useful for your business, based on where you are and what you're trying to achieve.
- Trace the journey from discovery to trust, action, and coming back.
- Improve what happens next: pages, calls to action, email, onboarding, or member experiences.
- Use real feedback and useful measures to understand where people lose interest and why.
The aim?
A smoother journey that makes it easier for interested people to take the next step.
Making it all work together
Your team has channels, events, conversations, members, and ideas in motion. You'd like them to support each other, with less scrambling to keep everything going.
Sound familiar?
- Marketing, content, email, and community all happen, but feel like separate projects.
- Your community is quiet, or it takes constant effort from you to keep it active.
- Too much lives in one person's head, and the urgent tasks always win.
What we'd work on
We'd work out what's actually useful for your business, based on where you are and what you're trying to achieve.
- Shape a community people have a real reason to join, participate in, and return to.
- Connect content, events, email, and customer or member journeys into a workable system.
- Choose priorities, responsibilities, routines, and measures that make sense for your team.
The aim?
A more joined-up way of working, built around what matters to your business and your people.
More than one sounds familiar?
That's normal. You don't need to choose a playbook before getting in touch.
How it works
Whether you’ve got one stubborn problem or a bigger project in mind, this is roughly how working together goes.
Tell me about your business
Send me a short message about your business, what you’re trying to achieve, and what’s getting in the way. A rough brief is fine.
I review your starting point
I’ll let you know where I think I could help. That means either a proposal with a price on it, or a few more questions if I need to understand something first.
We look into the challenge
Before recommending anything, I listen, research, and ask plenty of questions about your business and the people you’re trying to reach.
We agree on the next steps
From there we choose what to prioritise, test, build, or change, whether that’s a working session, a strategy sprint, a build, or ongoing support.
What people I’ve worked with say
Feedback from founders I’ve worked with.
Becca has been invaluable in helping me bring structure to my many ideas and put the systems in place to bring them to life. She really cares about her work, and her positivity and enthusiasm have made her a brilliant addition to the team.
Laura RosenbergerFounder, SuperpositionClient reviewWhat makes Becca exceptional isn’t just execution. She became a genuine thought partner - someone I’d have long conversations with about where the community and what we’re building should go, who would then take those ideas and make them better in practice. That combination of care, judgment, and follow-through is genuinely rare.
She has the unique ability to combine strategic thinking with creative output, all while keeping the audience and/or community you’re serving right at the heart of everything she does. Her attention to detail is next level, and she holds herself to a super high standard of quality, which shines clearly through her work.
a playbook in practice
What the work looks like in practice
Two real community challenges, from the questions we asked to the choices we made and what happened next.
Ways to work together
You don’t need to arrive with a perfectly written brief. A problem, an idea or a list of things you’ve been meaning to sort out is a perfectly good starting point.
Working Session
£150
One problem, 90 minutes, and a much clearer way forward.
Strategy Sprint
From £700
For bigger questions that need research, diagnosis and a practical plan.
Build
From £1,200
For projects where you need someone to turn the strategy into something that works.
Embedded Support
From £1,200/month
Ongoing marketing and community support, working alongside your team.
Got something you want to figure out?
Tell me a little about your business, what you’re trying to achieve and what’s getting in the way.
I’ll take a look and let you know where I think I could help.